Coca-Cola vs Pepsi

Coca-Cola Social Media Audit

Facebook - Coca Cola’s official fan page on Facebook, which was actually created by a fan, has 75 million fans. It advertises contests to people who have joined, announces new products and gives a brief history to the company.

Twitter – Twitter’s results surprised me the most. When searching, I found out that there are about 10 tweets a minute about Coca Cola. Though some of them are negative, the bottom line is that people are talking about Coca Cola. Coca Cola’s official page has two million followers on their official page. There are over 89 thousand tweets about Coca Cola (Twitter).

Pepsi Social Media Audit

Facebook - Pepsi’s official fan page on Facebook, which was actually created by a fan, has 28 million fans. It advertises contests to people who have joined, announces new products and gives a brief history to the company.

Twitter - Pepsi's official page has over two million followers on their official page. There are over 25 thousand tweets about Pepsi (Twitter).

Primarily, The Coca Cola Company is part of the food and beverage industry. However, they also own brands like Winnie the Pooh and Mickey Mouse, therefore they tend to reach into other industries as well. Coca Cola employs people all over the world. Coca Cola is one of, if not the most, recognized brand in the world. In nearly every country around the world, Coca Cola has made an impact. Though the root of a variety of criticisms, including allegations of racism, extorting third world countries and other poor humanitarian acts, Coca Cola has been, essentially, monopolizing the beverage industry. Coca Cola is infamous for sponsoring TV shows like American Idol and the Olympic Games. They appear in video games, dominantly in PlaystationHome for Playstation 3. Their commercials, especially the ones featuring their animals at Christmas, are infamous around the world. Coca Cola, with a net value in the billions, has been a part of the lives of people for 124 years. Now reaching out to more than 200 countries, and featuring over 1330 beverages alone, The Coca Cola Company is relying more and more on social media to launch their brand even more so into the minds of consumers, and this is a major part in their succession.